Her films center on women and feature witty dialogue and a strong emotional core. Greta Gerwig ("Lady Bird," "Little Women") has only a few films under her belt as a director, but she's already solidified a place among Hollywood's famed auteurs. "Media coverage and the public embrace of the #Barbenheimer tag shows awareness and excitement for both releases."Īnd much of the appeal comes from the films' celebrated filmmakers. "Going into this weekend anticipation has been very high for both 'Barbie' and 'Oppenheimer,'" said Jeffrey Kaufman, chief content officer at Malco Theatres. Some 40,000 AMC Theatre loyalty program members have purchased tickets to see Barbie and Oppenheimer on the same day and the National Association of Theatre owners project that more than 200,000 moviegoers will attend same-day viewings of the two films. Major movie chains have indicated that ticket sales are strong for both films this weekend and additional shows have been added to accommodate demand. With additional ticket sales from "Mission: Impossible - Dead Reckoning Part One," "Spider-Man: Across the Spider-Verse" and "Sound of Freedom," it could be the highest-grossing weekend of the year so far. The two films could together generate $200 million over their opening frame. Meanwhile, "Oppenheimer" appears destined to snare between $40 million and $60 million. Heading into the weekend, "Barbie" is expected to capture at least $90 million in domestic ticket sales, with some box office analysts projecting the film could tally upwards of $140 million. This excitement is much needed for the domestic box office after a string of recently released big-budget flicks fell short of expectations. Yet, audiences have gravitated towards both titles. The two films couldn't be more different, with "Barbie" centering on the iconic Mattel doll navigating life outside of Barbie Land, and "Oppenheimer" documenting how the father of the atomic bomb crafted the first nuclear weapons. "It's been the most anticipated weekend of the year." "Ever since we knew that these two films were going to open on the same weekend there's just been instantly a pop culture phenomenon," said Erik Davis, managing director at Fandango. Personal Loans for 670 Credit Score or Lowerĭubbed "Barbenheimer," the dual release of these potential blockbusters is more complementary, with many moviegoers planning a double feature trip to cinemas Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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